Welcome to 'The Paid Media Playbook,' the marketing leader’s ultimate guide to navigating the ever-evolving paid media landscape. Each week, we unpack the secrets of successful advertising campaigns, deconstruct the best strategies across various channels, and chat with industry experts who are at the forefront of innovation in their marketing fields.

Whether you're a budding entrepreneur, a seasoned marketing professional, or just interested in the dynamics of paid media advertising, this podcast is your playbook for paid media mastery.

Discover Industry Trends

Join us weekly as we chat with experts in the industry, dive deep into the top strategies across various channels, and take a magnifying glass to the secrets of successful advertising campaigns.

Laura Szczes
December 11, 2023

Vertical vs. Square: The Changing Landscape of Social Media Content

Laura Szczes
November 27, 2023

The Profitable Side of Every Online Click

Laura Szczes
October 18, 2023

AI & Authenticity: Striking a Balance in the Digital Dialogue

Laura Szczes
October 16, 2023

Unveiling the Secrets of Effective Billboards

Laura Szczes
October 11, 2023

The RFP Conundrum: How Specific Should You Be?

Laura Szczes
September 25, 2023

Pixels, PII, HIPAA… and Identity Theft?

Schedule a Free Strategy Session

Book a strategy session with me to review your media buying strategy and identify opportunities. It is quick and easy.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.