Linear television and cable

:05, :15, and :30 second Television spots run on targeted networks and programming. As a part of the media buy, we negotiate matching schedules or equivalent exposure on broadcast news websites.

Broadcast Radio

Depending on the message and audience, radio is a great way to reach broad
segments of audiences with a listening profile that matches our target audience.

Print & Online Publications

Online Video (OLV)

Serve robust video messaging with a variety of targeting opportunities. It provides more tracking and optimization than broadcast tactics, but has more storytelling capabilities than static display ads.

Banner / Display Ads

Static or Animated ads in a variety of sizes. Generally recommended for lower-funnel tactics like Website Retargeting, these ads excel at serving a high number of impressions for efficient costs and an incredible variety of targeting opportunities.

Sponsored Content (Native Ads)

Small display ads with an image and short headline that dynamically matches the content it is served adjacent with. These ads mimic "recommended articles" on blogs and in other content, encouraging users to go to your website for more information.

In-Language Ads

Serve ads targeted by the preferred language of your target audience, determined by segments from 3rd Party Data companies or 1st Party Data signaled by native browser settings on the user’s device.

Geographic Targeting

Country, State or Province, County, City, ZIP Code, or even hyperlocal GPS data. No matter how precise your target geo, find your users where they are.

OOH

Includes videos and ads on Billboards, Gas Stations, Grocery Stores, Malls, Movie Theaters, Public Transportation , etc.

OOH Retargeting

Ads served on mobile phones to people after they have been exposed to an outdoor billboard or message, determined by GPS data.

Streaming TV (Connected TV / OTT)

Non-skippable video ads on Televisions served through our digital advertising software. This tactic enables us to use more targeting capabilities than Linear TV, although not as specific as mobile devices. OTT ads will appear in apps such as Hulu, on devices like Samsung Smart TVs, set top boxes (Roku, Amazon Fire and Apple TV) and Xfinity VOD.

Streaming Radio

Non-skippable audio ads served in digital radio content such as Spotify, Pandora, SoundCloud, iHeartRadio, and more. These ads can be targeted by ZIP code, and hyper-targeted supplemental tactics can include audience targeting from any of our data partners.

YouTube

This robust video tactic leverages Google’s Audience and Content data to serve ads on one of the most used platforms. Almost 90% of people in the United States use YouTube, and the average user spends 20 minutes 23 seconds on the platform per day. Ads can be targeted by viewer (audience) and/or by the type of video they will run adjacent to (content). This platform can also utilize 1st Party Data.

LinkedIn

This platform is the best opportunity to reach people based on their employment. Ads can be delivered to users based on their job title, current employer, industry, seniority level, and more. Although the price per impression is higher than other social media platforms, the data and targeting capabilities are unparalleled. This platform can also utilize 1st Party Data.

Meta Ads (Newsfeed, Story, and Reel ads)

Facebook and Instagram remain two of the most used social media platforms in the United States, although the average user age has increased over time. Meta Ads has far reaching audience data as well as extensive machine learning capabilities for building Lookalike audiences off of Customer Match lists (1st Party Data).

Snapchat

90% of 13-24 year olds spend time on Snapchat, and users open the app an average of 40x per day. Snapchat continues to be one of the youngest social media platforms, demographics-wise, and serves robust ads designed for high engagement.

TikTok

Teenagers are the largest group of active users on TikTok. A highly engaging video platform that has recently introduced static creative, interest targeting is limited and ads perform best with 1st party data. A powerful platform for message frequency.

Website Retargeting

Ads served to people who have previously visited key pages on the client’s website. This custom audience can also be used to exclude users who have previously visited your website from other digital tactics to increase reach and impression efficiency.

Video Retargeting

Ads served to people who have previously watched at least 50% of a video ad.

Hyperlocal Geo-Fencing

Ads served to mobile devices while they are currently at specific geographic locations such as businesses, schools, or recreation centers.

Custom Audience Targeting

Ads served based on who will be seeing them, determined by 3rd party data partners. These ads can deliver on any device, and will direct viewers to your website for more information.

Custom Content Targeting

Ads served based on the content they will be adjacent to.

Search Retargeting

Ads served to people who have previously searched for related key phrases.

Location Retargeting

Ads served to people who have recently visited or frequently visit specific geographic locations.

Paid Search (SEM / PPM / PPC / CPC / etc) - Text Ads.

Ads served to users based on their immediate search terms, while they are researching specific topics. Goals can include impression share, clicks, and conversions. Optimizations include ad copy (headlines and descriptions) as well as keyword optimizations such as cutting underperforming keywords and using resources such as the Keyword Planner to discover new keywords to test.