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In Language Messaging
Double Z Media has extensive experience in serving messages to people who are more comfortable with languages other than English. They have run campaigns that include 10+ different languages, determined by census data, to ensure accessibility to everyone in the targeted geographic areas regardless of language preference. When building creative for paid and organic platforms, Double Z Media partners with local organizations run by and for marginalized communities to evaluate messaging for clarity and empathy.
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MBE Media
Buying ads in media owned by Minority Business Enterprises supports diverse voices in media.
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Diverse Audiences
Support your brand’s initiatives to reach diverse communities
Real Time Bidding serves ads internet-wide to specified audiences optimized towards clicks and completed views, depending on creative.
Some Diverse Segments Include:
Households with Annual Income Below the Median in that ZIP code
LGBTQIA+ audiences and Allies
BIPOC audiences (self-identified by community engagement and survey data)
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Tribal Communities
Diverse audiences require diverse media plans. Double Z Media has experience reaching historically underserved communities on Tribal land through a combination of mobile ads and hyperlocal print publications.
