Paid Media Playbook

Welcome to 'The Paid Media Playbook,' the marketing leader’s ultimate guide to navigating the ever-evolving paid media landscape. Each week, we unpack the secrets of successful advertising campaigns, deconstruct the best strategies across various channels, and chat with industry experts who are at the forefront of innovation in their marketing fields.

Whether you're a budding entrepreneur, a seasoned marketing professional, or just interested in the dynamics of paid media advertising, this podcast is your playbook for paid media mastery.

Discover Industry Trends

Join us weekly as we chat with experts in the industry, dive deep into the top strategies across various channels, and take a magnifying glass to the secrets of successful advertising campaigns.

Laura Szczes
January 30, 2024

Sponsorship Strategies Unveiled

Laura Szczes
January 15, 2024

From Vendor Chaos to AOR Clarity in Media

Laura Szczes
January 8, 2024

Beyond the Holi-Daze

Laura Szczes
December 11, 2023

Vertical vs. Square: The Changing Landscape of Social Media Content

Laura Szczes
November 27, 2023

The Profitable Side of Every Online Click

Laura Szczes
October 18, 2023

AI & Authenticity: Striking a Balance in the Digital Dialogue

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Book a strategy session with me to review your media buying strategy and identify opportunities. It is quick and easy.

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