Metrics to Mastery: Unveiling the Media Landscape

Laura and Lisa welcome you to the Paid Media Playbook. Laura, with her rich tapestry of experiences, delves deep into her transition from a media maven to an entrepreneur. The duo navigates the intricate maze of starting an agency, the evolution of media buying, and the resilience required in the face of challenges. With a blend of personal anecdotes and industry insights, this episode promises a deep dive into the world of media, offering listeners a unique perspective on the balance between expertise and entrepreneurship.

Chapters:

• 00:00:00 - Dive into the World of Paid Media: Laura's Entrepreneurial Journey
• 00:04:45 - From Media Expert to Agency Owner: Tapping into Existing Relationships
• 00:07:06 - The Evolution of Media Buying: Adapting to the Digital Landscape
• 00:10:11 - Setting the Stage: Blueprint for Agency Growth and Future Aspirations

Links and Resources:

• Subscribe to our newsletter here
• Laura Szczes on LinkedIn
• Lisa Wekellis on LinkedIn
• Double Z Media Website
• Double Z Media on LinkedIn

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