Join us on the Paid Media Playbook podcast as Kathy Roeder, the newly appointed Chief of Staff at the Port of Seattle, shares insights from her career journey. From humble beginnings in a congressional office to leading one of the Pacific Northwest's vital organizations, Kathy discusses her diverse experiences, including navigating Washington, D.C.'s media landscape and transitioning to nonprofit advocacy. Gain valuable perspectives on media evolution, integrated communication, and amplifying messaging. Whether you're a marketer or curious about organizational leadership, Kathy's reflections offer inspiration and valuable insights.

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Chapters:

• Introduction and Career Origins (0:00 - 4:00): Kathy introduces herself and shares her journey from working as a front desk person in a congressional office to becoming Chief of Staff at the Port of Seattle.
• Transitioning Career Paths (4:00 - 9:00): Kathy discusses her transition from political campaigns to nonprofit advocacy, highlighting the challenges and opportunities she encountered along the way.
• Navigating Media Landscapes (9:00 - 14:00): Kathy reflects on her experiences navigating the complex media landscape of Washington, D.C., and the strategies she employed to communicate effectively in the nonprofit sector.
• Insights on Marketing Strategies (14:00 - 18:00): Kathy shares valuable insights on the evolution of media and marketing strategies, emphasizing the importance of integrated communication approaches.
• Leveraging Paid Media (18:00 - 21:00): Kathy discusses the power of leveraging both organic and paid channels to amplify messaging and reach diverse audiences, offering practical tips for marketers and organizational leaders.

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Links and Resources:

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• Subscribe to our newsletter here
• Lisa Wekellis on LinkedIn
• Laura Szczes on LinkedIn
• Double Z Media Website
• Double Z Media on LinkedIn

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