In this episode of the Double Z Media podcast "The Paid Media Playbook," join us as we dive into the intricacies of assumption management and alignment in marketing strategies with Evan Dunn, Head of Marketing at Service Bell. Evan shares insights on how clarity and alignment can be achieved swiftly by addressing assumptions head-on, fostering a collaborative environment where ideas flourish. Tune in for valuable advice on navigating B2B marketing and gaining alignment with senior leadership.

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Chapters:

• Introduction
  00:00 - Welcome to "The Paid Media Playbook" podcast by Double Z Media & Introduction of Evan Dunn, Head of Marketing at Service Bell.
• Addressing Assumptions in Marketing
  • 05:45 - Importance of addressing assumptions.
  • 08:10 - Strategies for fostering collaborative solutions.
  • 09:02 - Clarifying assumptions for alignment.
• Navigating B2B Marketing
  • 11:20 - Contrasting B2B and B2C marketing.
  • 13:05 - Advice for gaining alignment in B2B strategies.
• Key Takeaways
  • 20:30 - Recap of key insights from the discussion.
• Closing and Farewell
  • 22:45 - Thanking Evan for his valuable insights.

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Links and Resources:

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• Subscribe to our newsletter here
• Lisa Wekellis on LinkedIn
• Laura Szczes on LinkedIn
• Double Z Media Website
• Double Z Media on LinkedIn

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