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In this episode of The Brand Builder’s Playbook, hosts Laura and Lisa are joined by Ashley Lobs, a LinkedIn coach, personal brand strategist, and the host of the Ripple Podcast. Ashley shares her journey from aspiring teacher to LinkedIn expert, offering valuable insights into how professionals can harness LinkedIn to build thought leadership, connect with peers, and elevate their personal brand. With practical tips for individuals at every career stage, Ashley dives into the common mistakes she sees people making on LinkedIn and how to overcome them. Whether you're just starting your career or looking to amplify your presence, this episode will help you navigate the LinkedIn landscape like a pro.

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Chapters:

00:00 – Introduction

Laura and Lisa introduce the episode and welcome Ashley Laabs, LinkedIn coach and personal brand strategist.

02:10 – Ashley’s Career Journey

Ashley talks about her unexpected path from aspiring teacher to becoming a LinkedIn strategist and coach.

05:00 – The Power of Personal Branding on LinkedIn

Ashley explains why personal branding on LinkedIn is essential for career growth and how it differs from traditional corporate marketing.

08:30 – Common Mistakes on LinkedIn

Ashley shares the biggest mistakes she sees people making when trying to build their LinkedIn presence—and how to avoid them.

12:00 – Building Authentic Connections

How to use LinkedIn not just for networking but for building genuine, valuable relationships and thought leadership.

15:30 – Tips for Aspiring Thought Leaders

Ashley offers practical advice for professionals at any stage on how to start sharing their expertise and become recognized as a thought leader.

Links and Resources:

• The Ripple Podcast
• Ashley Laabs on LinkedIn
• Lisa Wekellis on LinkedIn
• Laura Szczes on LinkedIn
• Double Z Media Website
• Double Z Media on LinkedIn

Thanks for joining us this week!

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